RED
Positive: excitement, action, adventure, love, passion, food
Negative: danger, death, caution, anger, hunger
Color in brand and logo art (www.spellbrand.com)
BLUE
Positive: power, calmness, success, trustworthiness
{the most common and most liked color}
GREEN
Positive: harmony, health and healing, nature, prosperity, money
Negative: greed, jealousy
WHITE
Positive: simplicity, cleanliness, innocence, purity, peacefulness
Negative: death, mourning (in certain cultures)
Focus group thoughts on verbiage/art of present design (Parkel & Development focus groups)
"Sounds like rehab."
"Doesn't say who we help or what we do."
"Heart and hand art small, distorted, ineffective."
"You're not a 'clinic' you're Clifford Beers." (i.e., more of an idea/collective and less of a place/thing.
"Juvenile focus with primary colors."
"Red can be blood, murder, death, stop signs."
Other provider logos can be found here.