New Affiliation Announced AND New Look/Website -- ALL IN UNDER 24 HOURS!
It was a busy Monday here at Clifford Beers. We started the day by sharing a press release announcing our new affiliation with the Child Guidance Center of Mid-Fairfield (Norwalk). Later, we announced on social media the beginning of our new brand look roll out, and then we launched a new website behind that. Whew!
As for the former, we couldn't be more excited. The arrangement allows both agencies to consolidate administration costs so that, together, we can improve access to and quality of care -- both to the benefit of children, families and communities. Click here to read the full press release.
As for the latter, after a year working on it we were thrilled to roll out the new brand look 'n language. Importantly, what you see is the result of extensive focus group research and collaborator engagement. You described Clifford Beers as an industry leader, an innovator, and a committed and thoughtful partner and provider. We're grateful for the high praise and the direction you provided in terms of how words and art should portray our work, who we serve, and what we do. For example, the new tag line "moving forward" was inspired by your thoughts: "At Clifford Beers, we see children moving forward, families moving forward, and communities moving forward!"
For a deeper look at our new brand, stop by www.cliffordbeers.org and see how we're bringing it all to life! And stay tuned -- true to the innovative nature you describe, we are always cookin' up something over here . . . .